Pacific Northwest Regional Water Quality Coordination Project Partners Land Grant Universities Alaska Cooperative Extension Service Contact Fred Sorensen: 907-786-6311 http://www.uaf.edu/ces/water/ University Publications: http://www.alaska.edu/uaf/ces/publications/ Idaho University of Idaho Cooperative Extension System Contact Bob Mahler: 208-885-7025 http://www.uidaho.edu/wq/wqhome.html University Publications: http://info.ag.uidaho.edu/Catalog/catalog.html Oregon Oregon State University Extension Service Contact Mike Gamroth: 541-737-3316 http://extension.oregonstate.edu/ University Publications: http://extension.oregonstate.edu/catalog/ Washington Washington State University WSU Extension Contact Bob Simmons: 360-427-9670 ext. 690 http://wawater.wsu.edu/ University Publications: http://pubs.wsu.edu/ Northwest Indian College Contact Charlotte Clausing: 360-392-4319 cclausing@nwic.edu or http://www.nwic.edu/ Water Resource Research Institutes Water and Environmental Research Center (Alaska) http://www.uaf.edu/water/ Idaho Water Resources Research Institute http://www.boise.uidaho.edu/ Institute for Water and Watersheds (Oregon) http://water.oregonstate.edu/ State of Washington Water Research Center http://www.swwrc.wsu.edu/ Environmental Protection Agency EPA, Region 10 The Pacific Northwest http://www.epa.gov/r10earth/ Office of Research and Development, Corvallis Laboratory http://www.epa.gov/wed/ For more information contact Jan Seago at 206-553-0038 or seago.jan@epa.gov
	The Project Land Grant Universities, Water Research Institutes and EPA Region 10 have formed a partnership to provide research and education to communities about protecting or restoring the quality of water resources. This partnership is being supported in part by the USDA’s National Institute of Food and Agriculture (NIFA). Our Goal and Approach The goal of this Project is to provide leadership for water resources research, education and outreach to help people, industry and governments to prevent and solve current and emerging water quality and quantity problems. The approach to achieving this goal is for the Partners to develop a coordinated regional water quality effort based on, and strengthening, individual state programs. Our Strengths The Project promotes regional collaboration by acknowledging existing programs and successful efforts; assessing program gaps; identifying potential issues for cross-agency and private sector collaboration, and developing a clearinghouse of expertise and programs. In addition, the Project establishes or enhances partnerships with federal, state and local environmental and water resource management agencies, such as by placing a University Liaison within the offices of EPA Region 10.
	Web site resources help educators to: Connect the situation with the people Choose achievable goals Select relevant outreach techniques Get measurable results Specific educator tools include: 1) Best Education Practices Decision Tree 2) Behavior Change Planning Tool, 3) Logic Model, and 4) Facilitation Skills. Research supports that there is a human or social dimension to environmental problems, and that outreach efforts can only be truly successful to the extent that they are geared towards changing those characteristics of communities that are contributing towards problem behaviors. One of the effective approaches to behavior change is through “social marketing.” Social marketing uses marketing principles and techniques to influence target audiences to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole. Several very successful Extension programs are based on social marketing techniques, including the Washington State University Extension (WSU) Shore Stewards. WSU Shore Stewards is regionalized to seven counties throughout Puget Sound and conducted a 2007 survey indicating significant behavior changes among participants.
	National Water Quality Program Areas The four land grant universities in the Pacific Northwest have aligned our water resource extension and research efforts with eight themes of the USDA's National Institute of Food and Agriculture. Animal Waste Management Drinking Water and Human Health Environmental Restoration Nutrient and Pesticide Management Pollution Assessment and Prevention Watershed Management Water Conservation and Agricultural Water Management Water Policy and Economics
	This material is based upon work supported by the National Institute of Food and Agriculture, U. S. Department of Agriculture, under Agreement No 2008-51130-4734.

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HOME | About | Calendar | Contacts | Links | PNW Water Updates | Sitemap NIFA National Water Quality Program This material is based upon work supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under Agreement No. 2008-51130-04734. all external sites will open in a new browser window page last modified on January 15, 2009